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The media of mass communication /

Vivian, John

The media of mass communication / John Vivian - 8th ed., 2008 update - Boston, MA : Pearson/Allyn and Bacon, 2008 - xxvii, 516 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index

ISBN: 9780205493708 (pbk.) RM331.92 020549370X (pbk.)

Subjects--Topical Terms:
Mass media

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