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Strategi samudra biru : ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan /

Kim, W. Chan.

Strategi samudra biru : ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan / Blue ocean strategy. W. Chan Kim, Renee Mouborgene ; penerjemah : Satrio Wahono. - Jakarta : Penerbit Serambi, 2006. - 315 p. : ill. ; 24 cm.

Bibliograf i: p. 299-307.

ISBN: 9791601178 RM76.00

Subjects--Topical Terms:
New products.
Market segmentation.

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Strategi samudra biru : ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan /

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