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Direct marketing : an integrated approach /

McDonald, William J.

Direct marketing : an integrated approach / William J. McDonald - Boston : Irwin/McGraw-Hill, 1998 - xviii, 532 p. : ill. ; 25 cm. - Irwin/McGraw-Hill series in marketing .

ISBN: 0256197830 (alk. paper) Hadiah

Subjects--Topical Terms:
Direct marketing
Direct marketing--Case studies

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Direct marketing : an integrated approach /

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