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A new brand world : 8 principles for achieving brand leadership in the 21st century /

Bedbury, Scott.

A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell - New York : Penguin Books, 2002 - xix, 220 p. ; 25 cm.

ISBN: 0142001902 RM48.00

Subjects--Topical Terms:
Brand name products
New products--Management

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A new brand world : 8 principles for achieving brand leadership in the 21st century /

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