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Relationship selling /

Johnston, Mark W.

Relationship selling / Mark W. Johnston, Greg W. Marshall - 2nd ed. - Boston : McGraw-Hill/Irwin, 2008 - xxvii, 446 p. : ill. ; 26 cm.

Includes index

ISBN: 9780073529813 (hbk.) 0073529818 (hbk.) RM488.35

Subjects--Topical Terms:
Selling
Relationship marketing
Customer relations

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