Implementing CRM : from technology to knowledge /
Finnegan, David
Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks - Chichester : John Wiley & Sons, Inc., 2007 - xiii, 327 p. : ill. ; 23 cm. - John Wiley series in information systems .
Includes bibliographical references and index
0470065265 (hbk.) RM456.30 9780470065266 (hbk.)
Customer relations--Management
Customer services
Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks - Chichester : John Wiley & Sons, Inc., 2007 - xiii, 327 p. : ill. ; 23 cm. - John Wiley series in information systems .
Includes bibliographical references and index
0470065265 (hbk.) RM456.30 9780470065266 (hbk.)
Customer relations--Management
Customer services