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Marketing research : an integrated approach /

Wilson, Alan

Marketing research : an integrated approach / Alan Wilson - 2nd ed. - Harlow, Eng. : Prentice Hall , 2006 - xviii, 432 p. : ill. ; 25 cm. + 1 computer laser optical disc (4 3/4 in)

Book is accompanied by one CD entitled'Marketing research : an integrated approach' bearing the same call number and available at Bahagian Koleksi Media

ISBN: 027369474X RM237.97

Subjects--Topical Terms:
Marketing research

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Marketing research : an integrated approach /

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