Normal view MARC view ISBD view

Bayesian statistics and marketing /

Rossi, Peter E. 1955-

Bayesian statistics and marketing / Peter Rossi and Greg Allenby, Rob McCulloch - Hoboken, N.J. : Wiley, 2005 - x, 348 p. : ill. ; 25 cm.

Includes bibliographical references (p. [335]-339) and index

ISBN: 0470863676 (acid-free paper) RM297.41

Subjects--Topical Terms:
Marketing research--Mathematical models
Marketing--Mathematical models
Bayesian statistical decision theory

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Bayesian statistics and marketing /

Contact Us

Copyright ©The National University of Malaysia Library