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Beyond the brand : why engaging the right customers is essential to winning in business /

Winsor, John, 1959-

Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor - Chicago : Dearborn Trade Pub., 2004 - xviii, 269 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0793188369 RM93.00

Subjects--Topical Terms:
Product management
Brand loyalty

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Beyond the brand : why engaging the right customers is essential to winning in business /

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