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Marketing : creating and delivering value /

Marketing : creating and delivering value / Pascale G. Quester ... [et al.] - 4th ed. - New South Wales, Australia : McGraw-Hill Australia, 2004 - xxxv, 682 p. : ill. ; 26 cm.

ISBN: 0074712292 (pbk.) RM289.24

Subjects--Topical Terms:
Marketing

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Marketing : creating and delivering value /

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