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Case studies in tourism & hospitality marketing /

Harris, Rob, 1957-

Case studies in tourism & hospitality marketing / Case studies in tourism and hospitality marketing Tourism & hospitality marketing Rob Harris, Leo Jago, Brian King. - Frenchs Forest, NSW : Hospitality Press, 2005. - viii, 228 p. : ill. ; 25 cm.

Includes bibliographical references (p. [223]-228).

ISBN: 1862505020

Subjects--Topical Terms:
Tourism--Marketing.--Australia
Hospitality--Marketing.--Australia
Tourism--Marketing--Australia--Case studies.
Hospitality industry--Marketing--Australia--Case studies.

LC Class. No.: G155.A75 / H39 2005

Dewey Class. No.: 910.4/00994

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