Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 7th ed. - New York : McGraw-Hill, 2005 - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text
0072864877 (alk. paper) RM492.45 0071111778 (international : alk. paper)
Consumer behavior
Marketing
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 7th ed. - New York : McGraw-Hill, 2005 - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text
0072864877 (alk. paper) RM492.45 0071111778 (international : alk. paper)
Consumer behavior
Marketing