International marketing: a cultural approach/
Usunier, Jean-Claude,
International marketing: a cultural approach/ Jean-Claude Usunier. - New York: Prentice Hall, 1993. - xiii,494pages: illustrations; 24cm.
9780131945807
International marketing: a cultural approach/ Jean-Claude Usunier. - New York: Prentice Hall, 1993. - xiii,494pages: illustrations; 24cm.
9780131945807
