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Scoring points : how Tesco is winning customer loyalty /

Humby, Clive

Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips - Sterling, VA : Kogan Page, 2004 - x, 276 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 074943578X RM205.62

Subjects--Corporate Names:
Tesco (Firm)--History--20th century

Subjects--Topical Terms:
Customer loyalty programs--Great Britain--Case studies

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