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Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /

Norjaya Mohd. Yasin

Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances / by Norjaya bt. Mohd. Yasin - Pulau Pinang : Universiti Sains Malaysia, 2004 - x, 413 p. : ill. ; 30 cm.

Thesis (Ph.D) - Universiti Sains Malaysia, 2004

References : p. 307-328

ISBN: Hadiah

Subjects--Corporate Names:
Universiti Sains Malaysia--Dissertations

Subjects--Topical Terms:
Dissertations, Academic--Malaysia
Brand name products--Valuation--Management--Malaysia
Intangible property--Valuation--Management--Malaysia

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Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /

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