How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
Aitchison, Jim.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison - Singapore : J. Wiley & Sons (Asia), 2002. - xviii, 411 p. : ill., ports. ; 26 cm.
Includes index
0470820551 RM119.80
Advertising--Asia
Advertising--Pacific Area
Communication in marketing--Asia
Communication in marketing--Pacific Area
Advertising campaigns
Brand name products--Management
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison - Singapore : J. Wiley & Sons (Asia), 2002. - xviii, 411 p. : ill., ports. ; 26 cm.
Includes index
0470820551 RM119.80
Advertising--Asia
Advertising--Pacific Area
Communication in marketing--Asia
Communication in marketing--Pacific Area
Advertising campaigns
Brand name products--Management