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Developing successful sport marketing plans /

Stotlar, David Kent, 1952-

Developing successful sport marketing plans / David K. Stotlar. - Morgantown, WV : Fitness Information Technology, 2001. - xi, 132 p. : ill. ; 28 cm. - Sport management library. .

Includes bibliographical references (p. [129]-132) and index.

ISBN: 1885693249 RM96.48

Subjects--Topical Terms:
Sports--Marketing.

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