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Sex in advertising : perspectives on the erotic appeal /

Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase - Mahwah, New Jersey : Lawrence Erlbaum Associates, 2003 - xii, 294 p. : ill. ; 24 cm. - LEA's communication series .

Includes bibliographical references and indexes

ISBN: 0805841180 (pbk.) RM120.40

LCCN: 2002-023530

Subjects--Topical Terms:
Sex in advertising

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Sex in advertising : perspectives on the erotic appeal /

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