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Citizen brands : putting society at the heart of your business /

Willmott, Michael

Citizen brands : putting society at the heart of your business / Michael Willmott - Chichester : John Wiley & Sons, 2001 - xi, 260p. : ill. ; 23 cm.

ISBN: 0470853581 RM104.32

Subjects--Topical Terms:
Social responsibility of business
Brand name products
Product management

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Citizen brands : putting society at the heart of your business /

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