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Strategic marketing management 2000 - 2001 : planning and control /

Fifield, Paul

Strategic marketing management 2000 - 2001 : planning and control / Paul Fifield and Colin Gilligan - Oxford : Butterworth Heinemann , 2000 - xviii , 273 p. : ill. ; 30 cm.

Includes index

ISBN: 0750649267 RM78.30

Subjects--Topical Terms:
Marketing--Management

National Library of Medicine Call No.: HF5415

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Strategic marketing management 2000 - 2001 : planning and control /

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