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Why we buy : the science of shopping /

Underhill, Paco

Why we buy : the science of shopping / Paco Underhill - New York : Simon & Schuster , 1999 - 255 p. ; 25 cm.

Includes index

ISBN: 0684849135 RM61.90

LCCN: 99-012125

Subjects--Topical Terms:
Marketing research
Consumer behavior
Shopping

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Why we buy : the science of shopping /

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