Strategic customer care : an evolutionary approach to increasing customer value and profitability /
Brown, Stanley A.
Strategic customer care : an evolutionary approach to increasing customer value and profitability / Stanley A. Brown - Toronto : John Wiley & Sons, 1999 - xiii, 305 p. : ill. ; 23 cm.
Recommended reading list : p. 291-297
0471643424 RM108.34
Customer relations
Customer satisfaction
Relationship marketing
Strategic customer care : an evolutionary approach to increasing customer value and profitability / Stanley A. Brown - Toronto : John Wiley & Sons, 1999 - xiii, 305 p. : ill. ; 23 cm.
Recommended reading list : p. 291-297
0471643424 RM108.34
Customer relations
Customer satisfaction
Relationship marketing