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Global marketing strategy /

Chee, Harold.

Global marketing strategy / Harold Chee, Rod Harris. - London : Financial Times Management, 1998. - xxiii, 711 p. : ill. ; 25 cm.

Includes index.

ISBN: 0273623486 RM184.88 Hadiah

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

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