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Advertising and marketing to the new majority /

Baker-Woods, Gail.

Advertising and marketing to the new majority / Gail Baker Woods. - Belmont, Calif. : Wadsworth Pub. Co., 1995. - x, 182 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0534241921 RM148.54

LCCN: 94-027899

Subjects--Topical Terms:
Advertising--United States.
Marketing--United States.
Minority consumers--United States.
Ethnic groups--United States.
Advertising--United States--Case studies.
Marketing--Case studies.--United States

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Advertising and marketing to the new majority /

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