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Marketing management and information technology /

Fletcher, Keith, 1948-

Marketing management and information technology / Keith Fletcher - 2nd ed. - London : Prentice-Hall, 1995 - xviii, 404 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0131844822 RM84.22

LCCN: 94-049052

Subjects--Topical Terms:
Marketing--Management--Data processing
Information technology

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