Images that work : creating successful messages in marketing and high stakes communication /
Oller, John William, 1943-.
Images that work : creating successful messages in marketing and high stakes communication / John W. Oller, Jr., J. Roland Giardetti. - Westport, Conn. : Quorum, 1999. - x, 237 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1567201849 RM241.00
99-013622
Communication in marketing.
Marketing.
Advertising.
Semiotics.
Images that work : creating successful messages in marketing and high stakes communication / John W. Oller, Jr., J. Roland Giardetti. - Westport, Conn. : Quorum, 1999. - x, 237 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1567201849 RM241.00
99-013622
Communication in marketing.
Marketing.
Advertising.
Semiotics.