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Marketing planning & strategy /

Jain, Subhash C., 1942-.

Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain - 6th ed. - Australia : South-Western College Publishing, 2000 - xviiii, 925 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 0324014805 RM377.68

LCCN: 99-035181

Subjects--Topical Terms:
Marketing--Management

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