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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker - 5th ed. - New York : b John Wiley & Sons, 1998 - ix, 330 p. : ill. ; 23 cm.

Includes index

ISBN: 0471177431 RM204.82

LCCN: 98-016155

Subjects--Topical Terms:
Marketing--Management

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