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Consumer behavior and marketing action /

Assael, Henry

Consumer behavior and marketing action / Henry Assael - 6th ed. - Cincinnati, OH. : South-Western College Pub., 1998 - xviii, 718 p. : ill. ; 24 cm.

Includes bibliographical references ( p. 656-688 ) and index

ISBN: 0538867701 RM317.38

LCCN: 97-037073

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

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