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Behavioral science foundations of consumer behavior

Cohen, Joel B.

Behavioral science foundations of consumer behavior edited by Joel B. Cohen - New York Free Press 1972 - 474p ill 24cm

LCCN: 79-142357

Subjects--Topical Terms:
Consumers--Addresses, essays, lectures
Motivation research (Marketing)--Addresses, essays, lectures
Attitude (Psychology)--Addresses, essays, lectures

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Behavioral science foundations of consumer behavior

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