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Social judgment : assimilation and contrast effects in communication and attitude change /

Sherif, Muzafer, 1905-

Social judgment : assimilation and contrast effects in communication and attitude change / by Muzafer Sherif and Carl I. Hovland. - New Haven : Yale University Press, 1961 - xii, 218 p. ; 23 cm. - Yale studies in attitude and communication ; v.4. . - Yale studies in attitude and communication ; v.4. .

Bibliography: p. 209-218.

Subjects--Topical Terms:
Attitude change
Judgment
Communication

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Social judgment : assimilation and contrast effects in communication and attitude change /

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