A preface to marketing management
Peter, J. Paul
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr - 3rd ed - Plano, Texas Business Publications Inc. 1985 - x, 295 p. ill. 24 cm
Updated ed. of: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982
Includes indexes Bibliography: p. 273-281
84-71123
Marketing--Management
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr - 3rd ed - Plano, Texas Business Publications Inc. 1985 - x, 295 p. ill. 24 cm
Updated ed. of: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982
Includes indexes Bibliography: p. 273-281
84-71123
Marketing--Management