Plotting marketing strategy /
Adler, Lee
Plotting marketing strategy / a new orientation, edited by Lee Adler. - New York: Simon & Schuster, 1967. - 318 p.: 24 cm.
'An Interpublic Press book.'
Bibliographical footnotes.
Marketing--Management.
Plotting marketing strategy / a new orientation, edited by Lee Adler. - New York: Simon & Schuster, 1967. - 318 p.: 24 cm.
'An Interpublic Press book.'
Bibliographical footnotes.
Marketing--Management.
