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Audience analysis a programmed approach to receiver behavior

Gibson, James W., 1932-

Audience analysis a programmed approach to receiver behavior James W. Gibson, Micheal S. Hanna - Englewood Cliffs, N.J. Prentice-Hall 1976 - vi, 217 p. : ill. ; 23 cm.

Includes index.

Bibliography: p. 213.

ISBN: 0130507245

LCCN: 75-025685

Subjects--Topical Terms:
Oral communication--Programmed instruction

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Audience analysis a programmed approach to receiver behavior

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