Philip Kotler on competitive marketing
Kotler, Philip.
Philip Kotler on competitive marketing [videorecording]. - London: Video Arts, 1993. - 3 videocassettes (U-matic) (120 min.): sd.,col.; /4 in. + 5 booklets.
The videos talks about products or services which must be distinguished from those of competitors and those differences communicated effectively.
RM2700 pt.1 RM2700 pt.2
Marketing.
Philip Kotler on competitive marketing [videorecording]. - London: Video Arts, 1993. - 3 videocassettes (U-matic) (120 min.): sd.,col.; /4 in. + 5 booklets.
The videos talks about products or services which must be distinguished from those of competitors and those differences communicated effectively.
RM2700 pt.1 RM2700 pt.2
Marketing.