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The persona principle how to succeed in business with image-marketing

Armstrong, Derek Lee,

The persona principle how to succeed in business with image-marketing Derek Lee Armstrong and Kam Wai Yu. - New York Simon & Schuster 1996. - 240 pages : illustration ; 24 cm.

ISBN: 0684802686 RM73.75

LCCN: 95-42915

Subjects--Topical Terms:
Success in business
Corporate image
Advertising
Marketing--Management
Sales promotion

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The persona principle how to succeed in business with image-marketing

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