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Periklanan sezaman/

Bovee, Courtland L.

Periklanan sezaman/ Courtland L. Bovee, William F. Aren ; penterjemah Khidmat Terjemahan Nusantara. - Kuala Lumpur: Dewan Bahasa dan Pustaka, 1994. - 711 p. : ill. (some col. ; 28 cm.

Judul asal: Contemporary advertising, 2nd ed.

p. 663-665

ISBN: 9836237267 RM45.00

Subjects--Topical Terms:
Advertising.

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