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New and improved : the story of mass marketing in America /

Tedlow, Richard S.

New and improved : the story of mass marketing in America / Richard S. Tedlow. - New York : Basic Books, 1990. - xi, 481 p. : ill. ; 23 cm.

Includes bibliographical references : p. 441-446.

ISBN: 0465050247

Subjects--Topical Terms:
Marketing--History.--United States
Marketing--Case studies.--United States

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New and improved : the story of mass marketing in America /

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