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Motivation and market behavior /

Ferber, Robert, 1922-

Motivation and market behavior / edited by Robert Ferber and Hugh G. Wales ; prepared under the sponsorship of the American Marketing Association. - Homewood, Ill. : R. D. Irwin, 1976 - 437 pages : illustration ; 24 cm.

ISBN: 0405080182

Subjects--Topical Terms:
Motivation research (Marketing).

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