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Message effects in communication science /

Message effects in communication science / editor James J. Bradac. - Newbury Park : SAGE Publications, 1989 - 317 p. ; 22 cm. - Sage annual reviews of communication research v.17 .

p. 313-317

ISBN: 0803932251

Subjects--Topical Terms:
Mass media--Psychological aspects.
Mass media--Social aspects.
Content analysis (Communication).

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