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Measuring the effect of advertising : a comperative approach /

Corkindale, David R.

Measuring the effect of advertising : a comperative approach / David R. Corkindale, Sherril H. Kennedy - Farnborough, Eng. : Saxon House, 1975 - 241 p. ; 24 cm.

ISBN: 0347011101

Subjects--Topical Terms:
Advertising
Advertising--Rate of return

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Measuring the effect of advertising : a comperative approach /

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