The McDonaldization of society : an investigation into the changing character of contemporary social life /

Ritzer, George.

The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. - Rev. ed. - Thousand Oaks, California: Pine Forge Press, 1996. - xxi, 265 p. ; 23 cm.

Bibliography : p. 239-243.

0803990774 RM72.77


Social structure--United States.
Management--Social aspects--United States.
Fast food restaurants--Social aspects--United States.
Rationalization (Psychology).

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