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Marketing research text and cases

Boyd, Harper W.

Marketing research text and cases Harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 5th ed - Homewood, Ill. R.D. Irwin 1981 - 693p. ill. 25cm

Includes bibliographical references and index

ISBN: 0256025304

LCCN: 80-84593

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

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