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Marketing management with introductory text, advanced readings, and selected annotated bibliography

Sethi, S. Prakash

Marketing management with introductory text, advanced readings, and selected annotated bibliography S. Prakash Sethi, Jagdish N. Sheth - Pacific Palisades, Calif: Goodyear Pub. Co, 1973 - xxi, 293 p. : ill. ; 23 cm. - Multinational Business Operations 3 .

ISBN: 0876205937

Subjects--Topical Terms:
Marketing--Addresses, essays, lectures
International business enterprises--Addresses, essays, lectures

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Marketing management with introductory text, advanced readings, and selected annotated bibliography

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