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Marketing management strategies and programs

Guiltinan, Joseph

Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul - 5th ed. - New York : McGraw-Hill , 1994 - 480 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0070489718 RM184.27

Subjects--Topical Terms:
Marketing--Management

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