Marketing management
Phelps, Dudley Maynard, 1897-
Marketing management / by D. Maynard Phelps and J. Howard Westing - 3d ed. - Ill : R.D. Irwin : Homewood, 1968 - xv, 925 p.: illus.; 24 cm.
First ed. published in 1951 under title: Sales management; policies and procedures.
Includes bibliographies.
Marketing--Management
Sales management
Marketing management / by D. Maynard Phelps and J. Howard Westing - 3d ed. - Ill : R.D. Irwin : Homewood, 1968 - xv, 925 p.: illus.; 24 cm.
First ed. published in 1951 under title: Sales management; policies and procedures.
Includes bibliographies.
Marketing--Management
Sales management