Marketing fundamentals for responsive management
Hartley, Robert F., 1927-
Marketing fundamentals for responsive management Robert F. Hartley - New York : Dun-Donnelley, 1976 - xiv, 585 p. : ill. ; 24 cm - The Dun-Donnelley Publishing Corporation's series in marketing .
Edition for 1972 published under title: Marketing: management and social change
Includes bibliographical references and indexes
0912212055
Marketing
Marketing management
Marketing--Social aspects
Marketing fundamentals for responsive management Robert F. Hartley - New York : Dun-Donnelley, 1976 - xiv, 585 p. : ill. ; 24 cm - The Dun-Donnelley Publishing Corporation's series in marketing .
Edition for 1972 published under title: Marketing: management and social change
Includes bibliographical references and indexes
0912212055
Marketing
Marketing management
Marketing--Social aspects