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Marketing classics : a selection of influential articles /

Marketing classics : a selection of influential articles / compiled by Ben M. Enis, Keith K. Cox. - 3rd ed. - Boston : Allyn and Bacon, 1977. - xvii, 461 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0205057152

Subjects--Topical Terms:
Marketing--Addresses, essays, lectures.

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Marketing classics : a selection of influential articles /

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