Marketing analysis and decision making /
Marcus, Burton H.
Marketing analysis and decision making / Burton H. Marcus, Edward M. Tauber. - Boston : Little Brown & Co., 1979. - xxiii, 368 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing.
Marketing management.
Marketing analysis and decision making / Burton H. Marcus, Edward M. Tauber. - Boston : Little Brown & Co., 1979. - xxiii, 368 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing.
Marketing management.
