Marketing /
Mandell, Maurice I.
Marketing / Maurice I. Mandell, Larry J. Rosenberg. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1981. - 653 p. : ill. ; 24 cm.
Edition for 1977 by L. J. Rosenberg.
Includes bibliographical references and index.
0135562252
Marketing.
Marketing management.
Marketing / Maurice I. Mandell, Larry J. Rosenberg. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1981. - 653 p. : ill. ; 24 cm.
Edition for 1977 by L. J. Rosenberg.
Includes bibliographical references and index.
0135562252
Marketing.
Marketing management.